Renault will enter the UK pick-up market in 2016 and the Alaskan concept gives us a clear view of how its first offering will shape up.
The Alaskan concept pick-up made its Paris debut today and we’ll get to see the full production version, also called Renault Alaskan, in the first half of 2016.
Renault has drawn upon the extensive pick-up truck knowhow of partner brand Nissan to bring us the Alaskan. The truck is based heavily on the new Nissan NP300 Navara pick-up that will make its official European debut at the 2015 Frankfurt Motor Show.
The same pick-up platform that brings us the Renault Alaskan and the new Nissan Navara is also due to form the basis of a Mercedes-Benz pick-up truck due in 2017. Pick-ups aren’t known for their understated approach to styling and being a concept pick-up, the Renault Alaskan holds even less back.
The imposing front grille with oversize Renault badge draws a clear line to the brand’s Captur and Kadjar crossover SUVs. Headlamp clusters partially encased by sweeping C-shaped daytime running lights are integrated either side of that grille while vast 21-inch wheels provide some mini monster truck drama within their gently bulging wheelarches.
Around at the rear, intricate LED running lights sit either side of a load bay that offers a maximum payload of over a tonne and extra storage space in covered boxes positioned down its sides. The Renault Alaskan concept is powered by the four-cylinder twin-turbo diesel engine already being used elsewhere in the Renault commercial vehicle range.
It has a switchable four-wheel-drive transmission deigned for serious off-road use but Renault is also claiming good on-road comfort and dynamics for the production version. Renault has been the number one light commercial vehicle (LCV ) manufacturer in Europe for the last 17 years and the launch of the Alaskan Concept marks the brand’s intent to increase its market share globally where pick-ups count for one third of LCV sales.
Renault’s production truck is intended to compete across the commercial and lifestyle-orientated sectors of the UK pick-up market, taking on the likes of the Nissan Navara, Mitsubishi’s L200, the Toyota HiLux and the Volkswagen Amarok.
Do you think Renault has a chance of making headway in the UK pick-up market? Let us know in the comments section below…