Borgward teases new concept car for Frankfurt Motor Show ~ station of gear

Re-born brand teases smooth coupe concept for September reveal at Frankfurt

2017-07-28 16:22

Borgward is planning to debut a new car at the Frankfurt Motor Show, and has teased its upcoming creation ahead of its full unmasking in September.

The re-born German manufacturer only has a presence on the Chinese market for now, but will re-launch in Europe next year with the BX7 SUV. That car was revealed two years ago at the Frankfurt show after news of Borgward's return surfaced at the 2015 Geneva Motor Show.

• Frankfurt Motor Show 2017 preview

The single teaser image gives little away but it’s clear that the vehicle coming to Frankfurt will be a low-slung concept car. It could preview a future Borgward halo model, such as a new sports car or coupe.

On return to the industry in 2015 with the debut of the BX7, Borgward spelt out an ambitious growth plan. The firm is targeting 800,000 sales globally by 2020, though any sports car won’t play a major role in the firm’s growth plan – Crossovers and SUVs are how the firm plans to grow.

A smaller BX5 SUV is also on sale in China, and an entry level BX3 has been spied testing by Chinese auto media. These models are a far cry from the large, European saloons and coupes produced by the marque before its 1961 bankruptcy, so a smooth coupe concept will likely use the firm’s traditional image as inspiration.

Will Borgward come back with a bang in Europe? Tell us your thoughts in the comments.

James Brodie

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