Peugeot launches world's smallest car dealership in London phone box ~ station of gear

More and more of us are choosing to buy cars over the internet, opening up creative dealership locations

2017-09-06 10:00

Peugeot has revealed what it claims is the smallest car dealership in the world, which will open for business on 12 September.

Making use of a converted London phone box, Peugeot Russell Square sits in the heart of the capital – the ‘forecourt’ measuring just 0.8 metres.

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No salespeople are found inside, just a tablet connected to Peugeot’s e-commerce portal. Customers can browse the line-up, configure their car, sort out a finance deal and place an order for a brand new car from within the phone box.

As the phone box is an unmanned station, it’s kept under lock and key – those interested in using it to buy a car will need to get a special code to access it from Peugeot’s website. With no staff present opening hours are much longer than that of a regular dealership, with customers able to access the phone box from 7am to midnight.

As you might have guessed, this is not quite a serious business proposition. Instead, it’s a stunt to highlight Peugeot’s online e-commerce ordering system. The firm says that more and more of us are choosing to buy new cars with a click over the web, rather than visiting a dealership.

UK Peugeot boss David Peel, said: “Not that many years ago, the process of buying a new car involved reading lots of printed literature and trawling around Dealerships. Now, despite a car being the second-largest purchase most people make in a lifetime, it can be done from anywhere – even from inside a phone box.”

Would you buy a car online without entering a dealership? Tell us thoughts in the comments below...

James Brodie

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